
Soma


CEO and President, Chico's FAS, Inc.

Senior Vice President, GMM & Design

Vice President, Design

In 2004, a design team of women set out to create something they saw missing from the marketplace: a line that gives women what they really want. Bras as comfortable as they are beautiful. Panties that stay where they should. Pajamas soft enough to bring us the sleep we so deserve. They began innovating, and they started Soma Intimates under Chico’s FAS, Inc.
In spring of 2019, we launched our online intimates apparel brand, TellTale. The brand focuses on self-care and love and respect of oneself. With a commitment to reliability, comfort and fashion, TellTale provides women with the opportunity to tell their own stories.
Our corporate headquarters is located in beautiful Fort Myers, Florida and we offer a variety of amenities and benefits onsite as well as a strong company culture. It's our passion to inspire and empower one another and give back to the communities in which we live and work. Providing Most Amazing Personal Service to our customers, our communities, and each other makes Chico's FAS, Inc. an amazing place to work, learn and grow.
Company Snapshot
Fort Myers, Florida, United States
Fort Myers, Florida, United States
Fort Myers, Florida, United States
Fort Myers, Florida, United States
Delray Beach, Florida, United States



Readying Chico’s FAS for Fashion’s New Normal
BoF hears how Chico’s FAS’s company culture is informing the evolution of its business and its response to the new retail landscape.
America’s Retailers Return to Lure Virus-Weary Shoppers to Malls
States including Texas, Georgia and South Carolina are allowing stores to resume business. But no one knows if shoppers will even want to come back — much less spend money on clothing.
Announcing Manu Atelier, SHOES 53045, Chico’s and Moose Knuckles
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Simone Rocha, Soma and Billion Dollar Boy
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Selling with the Enemy: Why Rival Retailers Embrace Amazon.com
Major brands are opting to distribute clothing and accessories directly through Amazon.com, thanks to its advanced delivery network and more than 100 million Prime members.
Why Cos Decided to Show at Pitti
The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show.
Is the Lingerie Market on the Verge of Another Disruption?
Niche brands are invading the mass market for lingerie, challenging the dominance of Victoria's Secret. Now, Amazon is preparing its private label.