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Agenda-setting intelligence, analysis and advice for the global fashion community.

Seizing Opportunities in Asia’s ‘Attention Economy’

Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.
A model posing for the Lie runway show during the Spring/Summer 2021 edition of Seoul Fashion Week | Source: Getty Images
By
  • Sam Gaskin

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SEOUL, South Korea –

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The Daily Digest Newsletter

The essential daily round-up of fashion news, analysis, and breaking news alerts.
Plus, access one complimentary BoF Professional article of your choice, each month.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
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