Aesop
Aesop is a premium skin, body and hair care brand, founded in Melbourne in 1987 by Dennis Paphitis. Headquartered in London, Aesop was acquired by L’Oréal Luxe in 2023.
Why L’Oréal Paid $2.5 Billion for Aesop
Aesop pulled off the difficult trick of portraying itself as a luxury brand for everyone, and that turns out to be worth quite a lot.
L’Oréal to Acquire Aesop
Beauty giant L’Oréal is buying Aesop in a reported deal that values the brand at $2.525 billion.
How Aesop Plans To Keep It Culty
The luxury skin care company, now a certified B-Corp, has been forced to swiftly rethink how it reaches its customers during the pandemic. Chief Executive Michael O’Keeffe lays out its strategy.
The Body Shop Owner Eyes China Following Hong Kong Protests
Natura, which also owns Aesop, aims to find a way of increasing its China presence without testing its products on animals.
Can Aesop Keep Its Cool?
The Australian beauty label has built a global business turning over $215 million a year by defying industry norms and embracing cool, but rapid growth could dilute its cult status.
Sydney Plays Host to VOICES Ahead of BoF's Flagship Event in December
Ahead of our flagship VOICES event in December, the BoF community in Australia descended on the Sydney Opera House to hear international fashion industry leaders discuss pressing fashion issues.
Join Us Next Week for BoF VOICES in Sydney, Australia
BoF is hosting an intimate VOICES event at the iconic Sydney Opera House in Sydney, Australia, where we will discuss the future of retail and how to break into the global marketplace.
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