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Report: Prada Moving Closer to €1.5 Billion Versace Deal

Talks between Prada and Versace owner Capri are progressing and could result in a deal in March, Bloomberg reports.
Prada CEO Andrea Guerra aims to double retail space productivity at the company's flagship brand.
The timing and valuation could change and discussions could still fall apart, the people added. (Getty Images)

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Prada SpA is moving closer to a deal to buy Versace from Capri Holdings Ltd. after agreeing to a price of nearly €1.5 billion ($1.6 billion), according to people familiar with the matter.

The Milan-based company and Capri could finalise a deal for the Italian luxury clothier this month, said the people, asking not to be identified because discussions are private. Talks are progressing after initial due diligence didn’t find any risks, the people said.

The timing and valuation could change and discussions could still fall apart, the people added. Capri, which bought Versace in 2018 for about €1.8 billion, didn’t immediately respond to requests for comment on Sunday. Prada declined to comment.

A potential acquisition of the fashion house founded by the late designer Gianni Versace in 1978 would allow Prada to create a larger Italian player to better compete with global luxury groups such as LVMH and Kering SA.

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A purchase would mark a reversal of the trend in Italian fashion after decades during which domestic luxury groups — including Gucci and Valentino — were bought by foreign rivals.

Prada emerged as one of the luxury sector’s winners amid a global downturn for high-end fashion items. Its sales surged in the third quarter of last year on the back of its Miu Miu brand, a label popular with younger consumers.

The Italian company had spent weeks evaluating Versace with its advisers, and had gained exclusive access to its latest financial and sales figures, Bloomberg News reported in February, citing people familiar with the situation.

Even with a deal, Prada will be worth a fraction of its biggest competitors. The Hong Kong-listed fashion house has a market capitalisation of about HK$169.4 billion ($21.8 billion), following a 10 percent share gain since the start of the year. Miuccia Prada’s family and her husband Patrizio Bertelli control about 80 percent of the company.

French conglomerate LVMH, which owns Louis Vuitton and Christian Dior as well as a string of Italian brands including Fendi and Loro Piana, has a market value of €347.5 billion. LVMH last year bought a stake in the company that controls Moncler SpA, the Italian maker of designer outerwear.

Versace reported revenue of $193 million for the third quarter of the current fiscal year, a 15 percent year-on-year decline, according to a statement. Over the same period, the brand’s operating loss widened to $21 million for $14 million.

Capri, which also owns Michael Kors, hired Barclays Plc to explore options for some of its portfolio companies after an $8.5 billion combination with Tapestry Inc. was scrapped following a court order. Capri’s debt was downgraded to below investment grade by S&P Global Ratings in February.

By Luca Casiraghi, Tommaso Ebhardt and Dinesh Nair

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Learn more:

Report: Prada Evaluates Possible Versace Bid

Prada is reviewing Versace’s financials as it considers a potential acquisition of the Italian fashion brand from Capri Holdings Ltd., sources told Bloomberg.

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The Daily Digest Newsletter

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Plus, access one complimentary BoF Professional article of your choice, each month.

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