Riccardo Bellini

Laurent Malecaze, currently chief executive of British menswear label Dunhill, will replace Riccardo Bellini, who is set to exit Chloé at the end of the year.

The Swiss luxury conglomerate has failed to turn brands like Chloé and Dunhill into a soft-luxury empire that can take on Kering and LVMH. Can recent operational changes turn the tide?