Tiffany & Co.

There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci’s Garden that go a step further in driving revenue and creating a lasting impression with shoppers. On Friday after a four-year renovation, Tiffany will make its case to be added to that list.

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.

In China, branded cafes, bars and restaurants are a marketing sweet spot for luxury players like Burberry, Cartier and Tiffany but navigating an unfamiliar sector amid strict lockdowns isn’t easy.

From Fendi to Tibi, the opening days of New York Fashion Week were unapologetically commercial, reports Lauren Sherman.

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.

Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.

Though market conditions for NFT-related launches seem less than ideal, companies continue to pursue projects in the space.

Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.

Above all, the French conglomerate benefits from the sheer scale of its core megabrand Louis Vuitton, setting in motion a virtuous cycle that powers profit generation, writes Luca Solca.