On

The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.

BoF spoke to HR executives and talent experts at Alexander McQueen, On and Deckers Brands — global employers currently recruiting on BoF Careers — to understand what skills are most relevant to the fashion industry and how to upskill in them in the workplace.

On expects sales to grow at least 30 percent this year to 2.25 billion Swiss francs ($2.56 billion) or more.

Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.

The eight founding members of the nonprofit initiative say it is the first of its kind explicitly focused on the challenge for shoes.

BoF sits down with three employees from the sportswear company — the chief marketing officer, global head of design and accessories team lead — to learn how On fosters creative talent across its business, boosted by cross-team collaboration and mentorship.

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.