Nike Launches New Fitness Brand With Kim Kardashian’s Skims

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women.

Nike and Skims said in a statement they’re working on an “extensive line” of apparel, footwear and accessories together under the brand NikeSkims. The new partners say they have long-term vision for body-fitting activewear for women.

“This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body,” said Kardashian, Skims’ co-founder.

The first NikeSkims collection will debut in the spring, Kardashian said in the statement. Executives plan to expand the brand globally in 2026.

Nike has put a renewed focus on women athletes as it begins a turnaround effort under new chief executive officer Elliott Hill. Earlier this month, it aired an ad at the Super Bowl for the first time in decades, spotlighting top women sports stars such as the WNBA’s Caitlin Clark, sprinter Sha’Carri Richardson and gymnast Jordan Chiles.

Nike shares rose as much as 2.2 percent in premarket trading on Tuesday in New York. The stock is down 3.5 percent this year through Friday’s close.

Puck News first reported that Nike was working with Skims on a partnership.

By Kim Bhasin