Ralph Lauren

The brand’s autumn 2025 show harkened back to an earlier time when economic uncertainty and geopolitical tension were on Americans’ minds.

The power of brand theatre was on display at Milan Design Week, reports Dan Thawley.

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.

As European luxury giants’ dramatic price hikes have turned off many consumers, American players are reaping the benefits.

The New York-based designer was honoured by outgoing US President Joe Biden in a ceremony at the White House Saturday afternoon, making him the first fashion designer to receive the award.

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.

Retail media remains a reliable way to connect with consumers online. BoF explores how Zalando’s retail media unit is platforming its partners to achieve strategic brand goals at their annual marketing awards.

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.

Mr Ralph Lauren brought guests to Bridgehampton on Thursday for one of his brand’s most overt efforts yet to position itself among top luxury players.

A host of international names, more churn among emerging labels and the usual American giants make for a thematically confusing, but commercially robust season.