Shein
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Shein to Set up Huge Vietnam Warehouse in US Tariff Hedge, Reuters Reports
The fast-fashion e-tailer is leasing its first warehouse in Vietnam, in hopes of reducing exposure to unpredictable US-China trade tensions.
Is This the End of Cheap Stuff in America?
As US sales of Shein and Temu plummet, some sustainability advocates make the case for an unlikely win in the movement toward conscious consumption under President Donald Trump’s protectionist trade policies.
Will the End of De Minimis Kill the Shein Haul?
As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.
Explainer: The Digital Advertising Disruption Coming for Fashion
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
Shein’s Tariff-Busting Shift Hits Home in Chinese Factory Hub
Local factories report falling orders, claiming the ultra-fast-fashion giant is diversifying production to Vietnam.
Explainer: What the US-China Trade War Means for Fashion
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
Trump Sees ‘Transition Problems’ With China Tariffs at 145%
‘There’ll be a transition cost, and transition problems, but in the end it’s going to be a beautiful thing,’ Trump said Thursday during a Cabinet meeting. ‘We’re in very good shape.’
The Debrief | Is Forever 21 Shein’s Biggest Victim Yet?
Retail editor Cathaleen Chen joins Brian Baskin and Sheena Butler-Young to discuss the fall of Forever 21, the future of fast fashion, and why affordability alone isn't enough to win consumers.
What Happened to France’s Anti-Fast Fashion Bill?
The French Senate has yet to take up the ‘sin tax’-style penalty on fast fashion products, a year after the country’s lower house unanimously approved the bill.
A Death Blow for Dupe Culture, Deferred
President Trump’s ruling this week to end the de minimis tax loophole could be a bust for Shein and Temu, but a boon for all the mid-priced brands they’ve ripped off over the years.