Hoka

Just a few years ago, designer sneakers were an “it” item driving huge sales. Today the situation has changed, though they still have their place in luxury’s arsenal.

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

Early promotions and consumer resistance to a rise in prices contributed to healthy sales growth over the holiday weekend. But consumers' growing expectations for discounts could spell trouble next year.

This year’s New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.