Streetwear

Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.

The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.

Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.

North Face owner VF Corp is selling the streetwear juggernaut to the Italian eyewear giant for $1.5 billion in cash. BoF breaks down the deal.

The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.

When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.

At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.

Vogue-produced campaigns, streetwear tie-ups, fashion week events and special relationships with Off-White and Puma have helped Italian giant AC Milan infiltrate the industry where other teams have fallen short.

The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.

The sportswear brand surpassed $1 billion in revenue in 2022, buoyed by soaring demand for its fashion-forward performance products, parent-company Amer Sports’ IPO filing revealed.

Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.