Apparel
Milanese Momentum: How The Attico Turned Buzz Into Longevity
When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
Milanese Momentum: How The Attico Turned Buzz Into Longevity
When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Why Fashion Is Maxing Out on Minimalism
The Row’s success – including a recent investment from the families behind Chanel and L’Oréal at a unicorn valuation – is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own.
Margherita Missoni’s Maccapani Brand Attracts Investment From Bizzarri Family, Collaborates With eBay
The family of former Gucci CEO Marco Bizzarri has taken a minority stake in the Italian knitwear scion’s new womenswear venture.
Cucinelli Stock Slide Hints at Tough Results Season
Downbeat investor reaction to Brunello Cucinelli’s solid second-quarter earnings is an ominous sign for Europe’s luxury goods companies.
BoF Masterclass | Selling Luxury to the 1%
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.
Off-White to Reinstate Paris Show
The return to Paris Fashion Week this February will be ‘fun and playful,’ said CEO Cristiano Fagnani. ‘Youth comes first, with our connection to culture and style.’
Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
The Best of BoF 2023: The Year Luxury Outgrew Fashion
With global demand in flux, brands ramped up their presence at concert tours, Formula One races, tennis championships and more. New creative directors debuted at Louis Vuitton, Gucci, Burberry and Tom Ford.
The Year Ahead: How Fashion Is Responding to the Return of Global Travel
With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.
Angelina Jolie’s Atelier Jolie Opens Its First Store
The actress and humanitarian discusses the project and her broader fashion ambitions with BoF founder and editor-in-chief Imran Amed in an upcoming episode of The BoF Podcast.
Chanel’s Three Pillars for the Future
At The Business of Fashion’s VOICES 2023 gathering, Chanel’s global CEO Leena Nair outlined to BoF founder Imran Amed the vision she’s crafted during her first two years leading the iconic brand.
At Paul & Shark, Championing Italian Family Heritage Amid Global Expansion
The Varese-based fashion brand is moving into lifestyle and doubling down on its sustainability efforts, innovative materials and international expansion while seeking to retain its Italian, family-oriented heritage. BoF sits down with CEO Andrea Dini to understand how the brand is future-proofing for success.
At Paul & Shark, Championing Italian Family Heritage Amid Global Expansion
The Varese-based fashion brand is moving into lifestyle and doubling down on its sustainability efforts, innovative materials and international expansion while seeking to retain its Italian, family-oriented heritage. BoF sits down with CEO Andrea Dini to understand how the brand is future-proofing for success.