Footwear
What H&M and Nike Can Tell Us About Fashion’s State of Play
Results from two of fashion’s biggest companies will offer clues about China’s recovery, sweeping changes in the fast fashion landscape and more. That, plus what else to watch for in the coming week.
The Organised Retail Crime Phenomenon, Explained
Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
Why Adidas’ China Comeback Is Lagging Nike’s
Both brands saw sales decline during the Uighur forced labour controversy but Adidas is more vulnerable to competition from local sportswear giants Li Ning and Anta.
African Sneaker Brands Go Global
Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.
Can Amina Muaddi Build an Enduring Business From Her Sell-Out Shoes’ Hype?
The brand is opening a permanent shop at Harrods, testing the physical retail waters with an eye to opening a stand-alone store. It’s just one part of a larger strategy to gear the label up for its next stage of growth, the designer said.
Can Amina Muaddi Build an Enduring Business From Her Sell-Out Shoes’ Hype?
The brand is opening a permanent shop at Harrods, testing the physical retail waters with an eye to opening a stand-alone store. It’s just one part of a larger strategy to gear the label up for its next stage of growth, the designer said.
Market Analysis: Is This Luxury’s Watershed Moment in India?
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.
The Sneaker Market’s Winners and Losers
Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
The Niche Sport Driving Sneaker Sales
Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.
What’s Adidas Going to Do With All Those Yeezys?
New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.