Jewellery

The Swiss brand out-sparkles rivals with a strategy aimed at driving sales as well as image. This year the company dressed Greta Gerwig, Demi Moore and Bella Hadid as well as hosting clients to view (and purchase) its high jewellery range.

Mining company Anglo American is considering offloading its storied diamond unit. It won’t be an easy sell.

For years, the French luxury brand has been seeking a prime location along Manhattan’s storied Fifth Avenue.

Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “How Brands Sell Luxury to the 1%”.

The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.

Sales rose 8 percent year-on-year for the three months ending December 2023 to €5.6 billion, beating analyst expectations.

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.

Shares in the Cartier-owner fell 6 percent after first-half profits missed forecasts.

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.

Consumers — and the industry — are increasingly buying into lab-grown stones, altering long-held jewellery industry standards for how diamonds are sold.

In response to heightened consumer desire for jewels that sparkle, small fine jewellery brands are finding success leaning into higher price points and more bespoke services catering to high-spending clientele.