innovation

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.

As a global incubator and operator for beauty and personal care brands, Maesa is growing its presence across new and existing categories — putting unmet customer needs at the centre of its own brands’ strategy. BoF hears from chief executive officer Piyush Jain and chief financial officer Zaheer Ferguson on its goals to disrupt the beauty and wellness space.

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.

The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.

More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.

Partnering with Brookfield Properties, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.

As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.