McKinsey & Company

The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.

The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.

Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.

To an audience of top business and creative leaders from across the fashion industry and the wider world, Ruth Diaz, Vice President of Amazon Fashion Europe, took to the stage at BoF VOICES 2024 to discuss the intersection of commerce, technology and culture — and how fashion stands to benefit.

The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.

As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could adapt to gain competitive advantage.

With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

The actors with the most leverage to tackle the challenge are structurally unwilling to change, writes Kenneth P. Pucker.

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.