Lucy Yeomans

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.

Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.

Change is afoot at Net-a-Porter’s in-house media brand, five years after the launch of the magazine.

In a collaboration that merges content, commerce and cause, Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019.

How are new currents in marketing impacting the relationship between fashion media and its readers?

In an exclusive, in-depth video interview with BoF’s Imran Amed, Natalie Massenet, Lucy Yeomans and Tess Macleod Smith discuss the thinking behind Net-a-Porter’s new print magazine, Porter.

Today, in an exclusive in-depth video interview with BoF’s Imran Amed, Natalie Massenet, Lucy Yeomans and Tess Macleod Smith discuss the thinking behind Net-a-Porter’s new print magazine, Porter.

Net-a-Porter editor-in-chief Lucy Yeomans talks to BoF about her decision to leave Harper's Bazaar, blending commerce and content, her vision for Net-a-Porter's new editorial presence, separation of church and state, the global fashion consumer and building the fashion magazine of the future.