beauty / Hair Care

Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

More than a decade after selling to the French conglomerate, founder Lisa Price returns to the helm of her beauty brand, in a move that reflects a shifting landscape for Black-owned beauty businesses.