beauty / Body Care

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.

The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.