Beauty

Our shortlisted brands were selected from over 100 applicants from 17 countries and five continents, and include Ciele Cosmetics, Yse Beauty, 19/99, Commune and many more.

The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.

Brands founded in Mexico were already riding a wave of national pride, as more customers look for more culturally authentic brands. Now TikTok Shop, savvy marketing and improved trade policy are helping them grow to the next level.

The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences, and drive long-term growth.

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

As a global incubator and operator for beauty and personal care brands, Maesa is growing its presence across new and existing categories — putting unmet customer needs at the centre of its own brands’ strategy. BoF hears from chief executive officer Piyush Jain and chief financial officer Zaheer Ferguson on its goals to disrupt the beauty and wellness space.

Brands like Buttface and Megababe claim to innovate the skincare category by bringing “facial-grade” ingredients below the belt.

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.

Over the first weekend of May, facialists descended on New York City to set up treatment rooms for their celebrity clientele, in a marketing exercise that is becoming common for skincare brands hoping to give their products a high-fashion gloss.