When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
Once thought to be resistant to economic downturns, the beauty industry is facing a significant slowdown. This week on The Debrief, BoF’s Daniela Morosini explains why consumers are pulling back and what brands can do next.
After years of double-digit growth and a perception of being impervious to wider economic downturns, the beauty industry is finding that cash-strapped customers aren’t interested in “little luxuries.”
Brands founded in Mexico were already riding a wave of national pride, as more customers look for more culturally authentic brands. Now TikTok Shop, savvy marketing and improved trade policy are helping them grow to the next level.
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The Japanese cosmetics giant reported an 8.5 percent decrease in sales on Monday, with particularly steep losses at the prestige skincare brand Drunk Elephant and its American and Chinese businesses.
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
Luxury fashion brands like Bottega Veneta, Balmain and Rabanne are looking to cash in on the niche fragrance boom with new lines of ultra-premium scents. They face tough competition from more agile indies — and are dealing with a different kind of customer.
Luxury fashion brands like Bottega Veneta, Balmain and Rabanne are looking to cash in on the niche fragrance boom with new lines of ultra-premium scents. They face tough competition from more agile indies — and are dealing with a different kind of customer.
Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.
Amid reports that the De Giglio-backed, Hailey Bieber-fronted brand Rhode is exploring a sale for more than $1 billion, the stealthy operator-turned-investor speaks for the first time about his bets in beauty — and his return to fashion.
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The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.
The American drugstore mainstay has tapped the pro wrestler and actor — and oft-memed — John Cena to front its latest campaign, betting that his broad appeal and a touch of humour can help the brand get back on track.
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
The explosion in the hand care category’s popularity demonstrates the strength of appetite for scented products amongst younger shoppers, whilst older consumers increasingly seek out targeted solutions for what they perceive as an area prone to ageing.
Interest in niche fragrances is growing the overall perfume market in Asia, which has been historically dwarfed by its skincare and cosmetics segments. Global cult brands like Byredo are refreshing their local efforts to win big.
The owner of personal care brands like Viviscal and Nair announced on Monday that it has signed a definitive agreement to acquire the viral hand sanitiser brand, with an earn-out that could take the total purchase price as high as $880 million.
The Omani perfume house reported $100 million in retail sales in its first-quarter earnings, with growth led by its owned boutiques and fresh inroads in the US.
The American beauty conglomerate announced on Thursday that a newly enhanced cost-saving programme will cull 700 jobs across the globe, around 5 percent of its workforce.
Lauren Brindley, an executive who previously worked at the British beauty companies Revolution Beauty and Boots will succeed Monica Arnaudo on June 3.
Co-founded by Olamide Olowe and her Topicals president, Sochi Mbadugha, CODB Holdings will own and operate the premium hair care brand.
Rumours had swirled since February that the personal care giant was on track to purchase the British start-up for £230 million.
The premium British beauty store will open a new 4,600 square foot store on London’s busy Oxford Street, in a unit previously occupied by fashion retailer Topshop.
The biotechnology hair care company said sales declined to $100.7 million in its fourth-quarter earnings on Tuesday, led by a steep slide in professional sales, but saw a return to growth in retailers like Sephora.
