Sheena Butler-Young

In a time of consumer caution and social division, fashion brands are investing in community to drive loyalty. BoF’s Lei Takanashi joins The Debrief to explore the emotional core of brand building today.

The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.

A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.

2025’s Met Gala spotlighted tailoring, Black dandyism and creativity, prompting discussions on representation and the event’s evolving exclusivity. DTC correspondent Malique Morris joins The Debrief to reflect on the night’s boldest looks and what they reveal about fashion’s cultural power.

The comfort sneaker brand’s $63-per-share acquisition by the Brazilian private equity firm 3G shocked both the fashion and financial worlds.

As generative artificial intelligence takes on work once reserved for stylists, photographers, and PR strategists, creatives are being pushed to prove the value of human ingenuity — and find new ways to protect it.

From ‘Tomato Girl’ to ‘Quiet Luxury,’ microtrends once swept social media and helped shape retail strategies but Gen-Z consumers are now craving more substantial and lasting styles.

Luxury handbags are not only fashion statements – they can be vital to a brand’s identity, bottom line, and ongoing appeal to aspirational consumers. Senior correspondent Sheena Butler-Young and luxury correspondent Simone Stern-Carbone discuss the power of an iconic handbag.