Liz Flora

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.

At the retailer’s first ever experiential beauty event held deep in the heart of Texas, Ulta Beauty wrangled 1,500 consumers and nearly 200 brands as it wrestles with an industry-wide slowdown.

Buzzy brands Rhode and Revolve dominated the festival, according to an analysis of earned media value on influencer posts.

High tariffs on top beauty import sources including South Korea and France have brands rethinking their budgets – but not necessarily their production locations.

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

The magazine’s fourth annual fashion and entertainment event will donate proceeds to help costume designers affected by the recent wildfires in the city.

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.