influencers

Hannah Neeleman is the farmfluencer who broke the internet thanks to the public’s obsession with her picturesque life, career choices and family dynamics. Now, she is taking her burgeoning lifestyle empire global.

Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.

The 13-year-old Instagram account — run by makeup artist Sophie Shab — is known for breaking beauty launches before anyone else. Shab is expanding her empire, inking brand partnerships and planning to open her first pop-up this summer.

A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.

The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.

At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.

As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.