Arnika Thakur

Centuries-old heritage brands and contemporary jewellers from India are opening stores in North America, the Middle East, Southeast Asia and the UK, but few have broadened their offering to appeal to a client base beyond the South Asian diaspora.

More Indians are travelling to international destinations to shop for luxury than ever before, but experts say most brands are not doing enough to entice them or cater to their needs at retail hotspots.

The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.

‘Quick commerce’ apps that deliver products in just 10-20 minutes are already popular in Indian cities with experts predicting double-digit sales growth for the channel in the years ahead.