The Brands Taking Indian Fashion to the World

Key insights

• The US and Middle East are priority targets for Indian brands expanding their store footprint, while Europe remains comparatively underexplored.
• Though most designers wish to reach customers beyond the South Asian diaspora, some are more likely than others to achieve global brand status.
• Designers must localise their product range and operational strategy to overseas markets without eroding brand equity or undermining their core values and identity.