Pakistani Fashion Brands Chase Global Diaspora

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Pakistan’s J. Junaid Jamshed is an unusual success story. The modest fashion brand was founded more than two decades ago by the late Junaid Jamshed, a local rockstar who abandoned his rowdy music career to become a conservative religious figure and staunch proponent of the Islamic economy. Jamshed’s traditional clothing business has swelled in recent years, to a vast network of 110 high-street stores across Pakistan and nearly 40 stores overseas from South Africa to southern California.