Crypto-Luxury Brand 9dcc Is Shutting Down
The brand cited headwinds in web3 and softness in the luxury market for its decision in an announcement Tuesday.
AI Shopping Is Coming to Google
The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.
The Next Sneaker Powerhouse?
Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.
Retail
The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?
The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.
The Debrief | The Trade War’s Off, For Now. What’s Next for Fashion?
The US and China's 90-day trade truce is welcome news for fashion, but uncertainty lingers. BoF’s Cathleen Chen and Marc Bain join The Debrief to break down the immediate impact, lasting challenges and strategies brands should adopt in uncertain times.
With the Trade War on Pause, Here’s What’s Next for Fashion
Fashion let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but the industry can’t breathe easy just yet.
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Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Explainer: What the US-China Trade War Means for Fashion
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
The Debrief | Can Tariffs Really Revive ‘Made in USA’ Fashion?
BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.
Fashion Stocks Soar After Trump Pauses Tariffs on All Countries But China
The US will temporarily impose a universal 10 percent tariff instead of the higher levies announced last week, but duties on China will climb to 125 percent.
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Trump’s Tariffs: Assessing the Impact, One Week Later
As the shock wears off, fashion businesses are starting to draw up plans to navigate a market that is still rapidly changing under their feet.
Trump’s Tariffs Rock Fashion’s Supply Chain
Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.
Retail
The Debrief | H&M’s AI Models and the Future of Fashion Marketing
Technology correspondent Marc Bain and marketing correspondent Haley Crawford explore the divisive reaction to H&M’s introduction of AI-generated models, and what the growing use of this technology means for the future of fashion marketing.
The Debrief | H&M’s AI Models and the Future of Fashion Marketing
Technology correspondent Marc Bain and marketing correspondent Haley Crawford explore the divisive reaction to H&M’s introduction of AI-generated models, and what the growing use of this technology means for the future of fashion marketing.
Retail
Executive Memo | An Action Plan for Navigating Trump’s Tariffs
US President Donald Trump’s tariff actions are raising costs for fashion businesses and throwing supply chains into disarray. As his administration prepares a new wave of duties, and other nations retaliate with tariffs of their own, executives have a variety of measures at their disposal to mitigate the impact, from pricing, sourcing and product strategies to financial actions.
Executive Memo | An Action Plan for Navigating Trump’s Tariffs
US President Donald Trump’s tariff actions are raising costs for fashion businesses and throwing supply chains into disarray. As his administration prepares a new wave of duties, and other nations retaliate with tariffs of their own, executives have a variety of measures at their disposal to mitigate the impact, from pricing, sourcing and product strategies to financial actions.
The News in Brief
Apparel Manufacturing Countries Seek to Negotiate With Trump on Tariffs
Asian manufacturing hubs for fashion and footwear including Vietnam, Indonesia, Cambodia and India have said they won’t retaliate against Trump’s tariffs and are willing to make concessions.
US Clothing Prices Fall in January
While prices for all goods rose, apparel bucked the trend.
Roblox to Sell Physical Goods Through Shopify Integration
It’s the first of many integrations with e-commerce platforms Roblox said it is planning for next year.
Vans Hires Former Lululemon Product Chief as Brand President
Sun Choe will join the Vans leadership team as the brand tries to revive its flagging sales.
Aura Blockchain Consortium Says It Has Logged More Than 40 Million Products
The group’s digital product passports are now in use by brands such as Prada, Loro Piana, Maison Margiela and more.
Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
Allbirds Names New CEO as Sales Slide Continues
The company announced the news as it reported a drop in sales and increased losses for 2023.