Hermès

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.

Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.

Honor America Capital LLC accused Nicolas Puech, a fifth-generation descendant of the Hermès founder, of failing to deliver Hermès International SCA shares worth $16 billion as part of a sale agreement. Puech’s lawyer stated his client wasn’t involved in the deal.

Sales growth slowed in the first quarter, missing analyst expectations, but continued to outpace the broader luxury sector.

Chinese creators claiming to manufacture for luxury brands have gone viral on the platform, offering cut-price ‘dupes’ in response to Trump’s punitive tariffs on the country.

Hermès’ market capitalisation reached €243.65 billion on Tuesday, briefly surpassing that of LVMH and making it the most valuable company on France’s benchmark CAC40 index.

The Trump administration’s radical changes to US trade policy won’t push retail prices up enough to directly dampen sales, but the effects on the global economy and consumer sentiment could seriously dent an industry still struggling to bounce back from a sharp downturn in demand.

On a day of Paris Fashion Week shows dominated by Comme des Garçons and McQueen, conceptual clothes and their place in today’s fashion world was up for discussion.

Executives at Hermès and Kering said last week they could leverage their brands' cachet to absorb any additional duties.