Robin Swithinbank
Can Swiss Watches Compete on Value?
The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.
The Logic Behind Chanel’s Boat Race Deal
The French luxury giant’s sponsorship of the annual Oxford-Cambridge Boat Race is more about brand storytelling than reach. ‘You are talking about the ultimate level of sport with the purest values,’ said Chanel’s president of watches and jewellery Frédéric Grangié.
The Logic Behind Chanel’s Boat Race Deal
The French luxury giant’s sponsorship of the annual Oxford-Cambridge Boat Race is more about brand storytelling than reach. ‘You are talking about the ultimate level of sport with the purest values,’ said Chanel’s president of watches and jewellery Frédéric Grangié.
Behind-the-Scenes at Watches and Wonders Geneva
CEOs of the Geneva watch fair’s organising foundation, LVMH’s watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo.
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.
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