Rolex

The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.

CEOs of the Geneva watch fair’s organising foundation, LVMH’s watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo.

Inside the painstaking design and development of the brand’s new Oyster Perpetual Land-Dweller.

Scarcity, innovation and the right investors have allowed Vanguart, Biver and more build top-end watchmaking businesses from scratch.

As the watch industry braces for US tariffs, Watches of Switzerland is opening one of Europe’s largest Rolex boutiques in London in a bet that demand will remain resilient.

Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto investors of today aren’t who they used to be.

While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.

The role of watches in the wedding industry is growing. More than just a nuptial gift, some couples are choosing to exchange them in lieu of — or in addition to — engagement rings.

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

The secondary market for luxury goods holds significant promise, but there are several key challenges to overcome, writes Luca Solca.