Faran Krentcil

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

DIY haircare recipes made with red onions and stovetop rice water are taking over TikTok’s algorithm. Do they represent a fad, or a shift in the way people want to talk about beauty in uncertain economic times?

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?