celebrity

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.

In the first Met Gala that centered Black style, there was a collision of modern culture and history from embellished capes to bedazzled canes and grillz.

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?