materials

Following a management buyout, creative director Georgiana Huddart and new CEO Krishna Nikhil lay out their plans to double the crinkly one-size-fits-all British swimwear label’s annual sales to £60 million over the next two years.

Hermès, Chanel and Louis Vuitton are among the luxury megabrands that have largely remained quiet amid a flood of viral TikToks falsely suggesting their bags are made in China.

While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.

To help fashion brands and businesses meet growing demand for more resilient and sustainable sourcing solutions amid shifting geopolitical dynamics, Milano Unica, Italy’s bi-annual textile and accessories trade fair, is evolving its focus and programming. BoF learns more from Simone Canclini, president of Milano Unica.

Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.

Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

The New York-based label will return to the schedule after a three-season hiatus. This time around, the business is in a much healthier financial state, said designer Edvin Thompson, and is now eyeing a supply chain expansion.