artificial-intelligence

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

As generative artificial intelligence takes on work once reserved for stylists, photographers, and PR strategists, creatives are being pushed to prove the value of human ingenuity — and find new ways to protect it.

Partnering with Brookfield Properties, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.

The premium American cosmetics maker used tools like OpenAI’s Deep Research to scrape the internet for customer insights to inform its new advertising campaign — and says the results better empowered its human creative team.

With an array of new AI tools on hand, fashion marketers need to balance automating rote tasks and maintaining their creative vision to ensure brand integrity.

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.