data

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.

A wave of independent fashion brokers — including sourcers, Substackers and stylists — are figuring out how to use the information they gather from their plugged-in audiences, who are increasingly interested in data themselves.

More fake goods are making their way onto luxury e-commerce sites amid a rise in returns fraud. Rather than building an expensive authentication system, retailers are finding alternative measures to identify shady customers and maintain consumer trust.

Partnering with Brookfield Properties, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.

Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.