stores

Brands founded in Mexico were already riding a wave of national pride, as more customers look for more culturally authentic brands. Now TikTok Shop, savvy marketing and improved trade policy are helping them grow to the next level.

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.

The new store is part of a plan to fuel sales growth in the US, a key market for its tennis-centric sportswear. But Lacoste faces new headwinds, including Trump’s tariffs, new levels of US uncertainty and increased competition for prime tennis positioning.

From Ugg to Milani to True Religion, popular early-aughts brands are leaning into “newstalgia” — striking a balance between reminding consumers of their glory days and offering something fresh to stay relevant across generations.

In a beauty market obsessed with new, younger labels often have the advantage. But a set of older brands are doubling-down on their legacies via retail spaces, redesigns and reeducation to secure future growth.

Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.

The western wear brand, known for its swanky cowboy boots, is opening a 4,500-square-foot outpost in SoHo amid a broader retail expansion as it seeks to reach $1 billion in sales by 2030.

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.