Diana Pearl

The apparel brand, which has become a viral sensation on TikTok, hosted its largest pop-up yet over the weekend, attracting long lines of devoted fans.

In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.

KFN, which launched earlier this year, unveiled on Thursday plans to evolve New York Fashion Week, starting with a new network of venues available to designers without a fee.

Indie brands selling pricey, but not too pricey accessories are thriving as more consumers become disillusioned with big luxury.

Michael Amzalag and Mathias Augustyniak, the founders of design studio M/M, will spearhead the publication’s visual identity.

After a few high-profile failures, influencer-founded brands faded from the spotlight at the start of the decade. Now, a new generation is rising — but is determined to chart a different course from its predecessors.

Brands like Parke and The Bar have turned a relatively ordinary item into a must-have for thousands of Gen-Z customers, building hype with limited drops and careful product design.

Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.