In April 2016, Belgian-born designer Anthony Vaccarello took the helm at Yves Saint Laurent as creative director. The designer’s previous work for both Versus Versace and his eponymous label established Vaccarello’s reputation as a master elegance.
Born to Italian parents in Brussels, Belgium, Vaccarello began his education in law school but dropped out after a year. In 2000, he enrolled at La Cambre in Brussels to study sculpture.
In his role at Yves Saint Laurent, Vaccarello is responsible for the house’s womenswear and menswear lines. The designer has put his eponymous label on hold to focus on his biggest challenge yet at one of Kering’s most profitable brands. Playing on the original Laurent's style philosophy, the designer crafted his own version of the Saint Laurent woman and androgynous menswear that has seen sales rise double digits in the quarters following his appointment. Upon his arrival at the brand, Vaccarello wiped its Instagram feed not without criticism, in line with new social marketing efforts to reintroduce the brand with a new identity. Vaccarello has also drawn inspiration from popular figures such as Hailey Bieber and Zoe Kravitz, tapping them for brand campaigns.
VITAL STATISTICS
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While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
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The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.
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The group’s focus on luxury fashion has paid off, thanks to bets on bold creativity and the designer, CEO and merchandiser ‘tripods’ it typically installs at its brands, writes Luca Solca.
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As editors, buyers and VIP guests congregated at Paris Fashion Week after 18 months of mostly online shows, brands that tapped the power of physical events while experimenting with new formats had the most impact.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
