Victoria Beckham
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5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
How Consumers Are Driving a New Era of Self-Care
The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.
How Consumers Are Driving a New Era of Self-Care
The global wellness industry is set to grow at a compound annual rate of between 5 and 10 percent from 2023 to 2027. BoF and Rennaï gathered leading experts from the beauty and self-care sectors together in Montréal to chart how consumers are pushing the category forwards and the innovations that provide a critical edge in a saturated market.
How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights
In the third and final part of this series, BoF Insights spoke with investors and brand leaders about how to secure future growth before pursuing costly expansion activities in today’s tough financing environment.
How to Grow a $100 Million Brand: Reinforcing Your Foundation | BoF Insights
In the third and final part of this series, BoF Insights spoke with investors and brand leaders about how to secure future growth before pursuing costly expansion activities in today’s tough financing environment.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
How to Grow a $100 Million Brand: Diversifying Your Offering | BoF Insights
Today’s brands are constrained by crises across direct-to-consumer and wholesale distribution and limited external funding pools. But it is still possible to scale a small label, even in today’s tough environment. In part two of this series, BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
What the Mango Collaboration Means for Victoria Beckham’s Business
The deal is expected to help tip the company into profit for the first time and has got some speculating whether Beckham may one day eclipse her husband in money-making potential.
Inside Victoria Beckham’s Big Bet on Beauty
The line, which makes up more than half of the designer’s total business, is revving up its ambitions, with new retail partners and a new category launch: fragrance.
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.
Why Surrealist Marketing Is Suddenly Everywhere
Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria Beckham are experimenting with eccentric and absurd CGI marketing campaigns.
Announcing Alexander McQueen and Victoria Beckham
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Victoria Beckham Sales Rise, But Profitability Remains Elusive
The brand’s sales have grown by double-digits for the past four seasons, CEO Marie Leblanc said.