Saint Laurent
Saint Laurent is a Kering-owned luxury fashion brand, founded by the designer Yves Saint Laurent in 1961.
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.
For more information, please visit our website: http://www.ysl.com
— Written by BoF Staff
Company Snapshot
Kering’s Woes Deepen as Gucci Sales Tumble 25%
Group revenues fell 14 percent in the first quarter as Saint Laurent and Balenciaga also suffered from the downturn in luxury demand.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Paris Day Nine: Fashion Is a Kitchen, Not a Laboratory
The importance of a recipe — not a formula — was on display at Chanel, Miu Miu and Saint Laurent on the last day of Paris Fashion Week.
Saint Laurent’s Anthony Vaccarello: Master of Control
The designer added erotic tension to his menswear recipe, resulting in one of his best outings, reports Angelo Flaccavento.
Armani Beauty’s Hiromi Ueda on Utilising Creative Expression for Commercial Success
BoF sits down with Armani Beauty’s global makeup artist to hear how she utilises creativity, pushing the boundaries of the beauty industry.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
The Top 10 Shows of the Season
BoF editors select the best shows of the Spring-Summer 2025 season.
At Paris Fashion Week, Fear and Fearlessness
Amid a market slowdown, designers mostly played it safe, but a handful of creative risk-takers came out on top, reports Angelo Flaccavento.
Amazons on the Catwalk
Dior and Saint Laurent’s strong, sensual visions suggest Paris is still throbbing with the Olympic spirit, writes Tim Blanks.
Kering Weakened as Gucci Sales Fall 20%
The French group’s sales fell 11 percent as its Saint Laurent and Balenciaga units also continued to suffer, underscoring the gap with key rivals in an increasingly cut-throat luxury market.