Theory

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How to Design Wellness Programmes Employees Actually Use
Rather than offering gym memberships and spa days as purely superficial perks, fashion firms must learn to treat wellness as a business tool that truly enhances employee happiness and productivity.
Theory Taps Chloé Executive as New Europe CEO
Theory, the New York-based contemporary fashion brand owned by Japanese conglomerate Fast Retailing, has appointed Marco Gentile to be its new chief executive officer for the UK and Europe.
How to Open a Store in 2022
From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.
The Tech Tools That Want to Solve Fashion’s Supply Chain Problems
The industry’s opaque and sprawling supply chain does tremendous human and environmental damage. Companies offering new tools say they have solutions.
Theory: Defining the New Modern
To welcome Theory to BoF Careers, we sit down with CEO and founder, Andrew Rosen, to talk about the company’s how the company is "defining the new modern".
The Contemporary Market Needs a Rebrand
How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.
Fast Retailing Predicts 44% Annual Profit Decline Due to Coronavirus
The owner of brands including Uniqlo and Theory also cut its full-year dividend outlook fro ¥480 ($4.41) per share, down from ¥500, as it reels from economic challenges beyond its key China market.
The BoF Podcast: Theory Founder Andrew Rosen on Fashion’s Past — and Future
The fashion retail pioneer speaks with BoF Chief Correspondent Lauren Sherman about identifying a gap in US and international markets for contemporary clothing brands and investing in emerging designers.
Power Moves | Liberty Hires CMO, J.C. Penney Names CFO
This week, Liberty appoints its first chief marketing officer, while J.C. Penney continues its streak of executive hires with a new chief financial officer.
Theory's Andrew Rosen Relinquishes CEO Role
The founder will stay on as an advisor at the Fast Retailing-owned company.