Glossier

While tricky to get right, when item monikers resonate — think Glossier’s Boy Brow and Hill House Home’s Nap Dress — they can communicate a world of meaning in just a few words.

Borrowing from fashion’s playbook, beauty brands are using limited-time shopping events to clear excess inventory. But the fast-paced, discount-driven model poses unique challenges for cosmetics, skincare and haircare.

The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.

Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.

BoF senior correspondent Sheena Butler-Young is joined by beauty correspondent Daniela Morosini to explore the rise and fall of indie beauty disruptors like Anastasia Beverly Hills and Moprhe, while brands like Glossier stayed on top.

Saie, Kosas, Ilia and Glossier are among the beauty brands launching at Sephora Middle East this fall as the GCC countries become a priority for global expansion.

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

Senior correspondent Sheena Butler-Young speaks with Priya Rao, executive editor at The Business of Beauty, about tweens’ rising influence in beauty and how brands are catering to this young and increasingly influential demographic.