How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.
How I Became… Nars Cosmetics’ Deputy General Manager of Global Marketing
Having started her career in fashion PR and marketing, Jennifer Jackson pursued a long-standing love of the beauty industry to work in marketing at Nars — where she remains 12 years later. Now, she shares her career advice.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
Enhancing the E-Commerce Customer Journey with Generative AI
In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.
Enhancing the E-Commerce Customer Journey with Generative AI
In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.
The Future of E-Commerce, Powered by Generative AI
BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.
The Future of E-Commerce, Powered by Generative AI
BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.
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How I Became… NFL’s First-Ever Fashion Editor
After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.
How I Became… NFL’s First-Ever Fashion Editor
After interning with celebrity stylist Karla Welch and fashion brand Amiri, Kyle Smith landed a job at the National Football League and found his niche in the intersection of fashion and sports. In 2024, he was appointed the NFL’s first-ever fashion editor, working with players like Joe Burrow and Justin Jefferson. Now, he shares his career advice.
How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
How I Became… ASICS SportStyle’s PR & Collaborations Lead
Anissa Jaffery began her career at fashion PR agencies, where she learnt the ‘ABCs of PR’ before moving in-house to work at a host of global brands, from Net-a-Porter and Topshop to Calvin Klein and G-Star Raw. Now ASICS Sportstyle’s PR and collaborations lead, she shares her advice on how to succeed in fashion PR.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Dubai’s Evolving Infrastructure and Fashion Value Chain
The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.
Dubai’s Evolving Infrastructure and Fashion Value Chain
The second section of the paper ‘Inside the Fashion Opportunity in Dubai’ examines the evolution of Dubai’s infrastructure, from its advancing manufacturing and prototyping facilities to its reputation as a regional talent and logistics hub.
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Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
The Debrief | How to Future-Proof Your Fashion Career in 2025
As the fashion industry grapples with a new US president, leadership turnover, and a luxury sector slowdown, The Debrief explores how professionals can navigate the uncertainty of 2025.
Milanese Momentum: How The Attico Turned Buzz Into Longevity
When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
Milanese Momentum: How The Attico Turned Buzz Into Longevity
When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.