Net-a-Porter
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How Mytheresa Can Make Its YNAP Deal Work
The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.
Explainer: How Russia’s Wartime Fashion Market Works
Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.
How I Became... Head of Womenswear Buying at Harvey Nichols
Having previously held buying roles at the likes of Net-a-Porter and Threads Styling, Linda Ayepe shares the importance of researching niche trends and finding job opportunities outside of a fashion capital.
The Debrief | Inside the Luxury E-Commerce Race
After years of speculation, designer e-tailers are finally consolidating in an effort to increase profits and gain market share. BoF’s Robert Williams and Tamison O’Connor unpack what’s in store for major players including Farfetch, YNAP and MatchesFashion.
The Debrief | Inside the Luxury E-Commerce Race
After years of speculation, designer e-tailers are finally consolidating in an effort to increase profits and gain market share. BoF’s Robert Williams and Tamison O’Connor unpack what’s in store for major players including Farfetch, YNAP and MatchesFashion.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
Navigating New Fashion-Tech Frontiers
Fashion-tech visionaries gathered this week in New York for a BoF Professional Summit to assess and debate the industry’s next wave of technological transformation.
The Pivot to E-Concessions Is Reshaping Online Luxury
As top luxury brands pull back from wholesale, e-tailers like Mytheresa, Matchesfashion and Net-a-Porter are adding online concession to their business models rather than to lose access to Gucci loafers and Balenciaga hoodies.
Unpacking Luxury’s Response to the War in Ukraine
Whether or not brands keep doing business in Russia is largely being driven by logistical challenges rather than moral commitments.
‘Our Creativity Is Impossible to Kill’
As Ukraine faces its darkest hour, the country’s fashion community is asking the wider industry to act.
Nike, YNAP Halt Shipping to Russia
The latest news on fashion’s response to the war in Ukraine.