Urban Outfitters

Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
How to Lower Prices Without Hurting Your Brand
With fashion’s pricing power reaching its limit, brands are grappling with how to cut prices without damaging their reputation or value.
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Retail’s Two-Track Approach to the Holiday Shopping Season
The end of back-to-school season puts the focus on all-important holiday sales. Mixed signals on consumer spending make forecasters’ jobs even more complicated than usual. That, plus what else to watch for in the coming week.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery
The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.
No Magic Bullet to Tapping China’s 750 Million Digital Consumers
For international brands, cross-border e-commerce on Tmall Global or JD Worldwide is not as simple as it seems.
Case Study | How to Build a Customer-Centric Brand
For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.
Case Study | How to Build a Customer-Centric Brand
For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.
Power Moves | L’Oréal Appoints New CEO, Macy’s Taps Consultant as CFO
This week, Nicolas Hieronimus takes the helm at L’Oréal, while Macy’s appoints a Boston Consulting Group partner as Chief Financial Officer.