Arc’teryx Veilance

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Amer Sports, the owner of Arc’teryx and Salomon is eyeing a US listing at a $10 billion valuation, even as fashion may be moving on from its outdoor fashion craze.

As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales.

BoF compiles the most important professional moves of the week.