Versace
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Will Prada’s Versace Bet Pay Off?
Prada is adding one of Italy’s most famous brands to its stable at an attractive price. But the group is also piling on complexity in a difficult luxury market.
Prada Group to Buy Versace for €1.25 Billion
Prada plans to invest an additional €250 million in relaunching Versace, which has struggled to keep up with bigger heritage brands since selling to Michael Kors parent Capri Holdings in 2018.
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins
As Demna is set to become artistic director of Gucci, and Donatella Versace passes the baton to Dario Vitale after nearly three decades at the creative helm of Versace, the fashion industry is bracing for much-needed creative transformation. BoF founder and editor-in-chief Imran Amed and editor-at-large Tim Blanks unpack what this means for the wider industry.
Dario Vitale to Succeed Donatella Versace as Chief Creative Officer of Versace
Donatella Versace will become chief brand ambassador after nearly three decades at the creative helm of the label founded by her late brother Gianni.
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
Versace Would Strengthen Prada But Come at a Cost
A deal would create a group with a broader base that is more resistant to business cycles, but turning Versace around could take years and hit short-term profits.
Report: Prada Moving Closer to €1.5 Billion Versace Deal
Talks between Prada and Versace owner Capri are progressing and could results in a deal in March, Bloomberg reports.
Milan Day Four: Cracking Fashion Codes
Designers at Versace, Moschino, Tod’s and Missoni grappled with how to interpret deep-rooted house codes, while Sunnei’s Simone Rizzo and Loris Messina kept creating their own.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration
BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.
Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration
BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.