Burberry

LVMH and Hermès stock fell about 3 percent and 4 percent respectively, in line with sector peers including Kering, Prada and Burberry, after the US president announced a 50 percent duty on imports from the European Union.

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

The British luxury giant is cutting jobs after full-year profit swung to a loss and quarterly sales fell 6 percent. But shares soared as investors endorsed its latest turnaround attempt under new management.

Sales fell 6 percent in the first three months of 2025, suggesting that the brands latest turnaround attempt is gaining some ground with consumers in a tough market for luxury goods.

The British luxury brand hopes to top low expectations for a second quarter.

Duran Lantink leads BoF’s list of best shows from the Autumn/Winter 2025 season.

Daniel Lee’s refocused Burberry won over plenty of eyeballs, but London’s purpose in the fashion ecosystem is more about incubating rising talents like Dilara Findikoglu and S.S. Daley than earned media value, writes Susanna Lau.

With so many brands between designers, the shows will be as much about luxury’s past as its future.

From Burberry to Michael Kors and Under Armour, brands are leaning on product chiefs to navigate economic uncertainty and reignite innovation.

Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?